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Attitude

Immerse yourself in the engaging stories of New Zealanders who live with a disability - ordinary people living extraordinary lives.

Across 13 years Attitude has strived to deliver engaging television to create awareness of the one in four New Zealanders who live with disability or chronic health. 

The overarching strength of Attitude has always been the way we tell strong human stories, and while we focus on disability the essence is how humans respond to adversity... and that’s why it has wide and enduring appeal. 

Our content becomes more relevant with every passing year. Disability is increasing as more people survive significant accidents, more people develop chronic health conditions such as diabetes and mental health issues, and the population ages. We need to use the power of storytelling to further showcase the lives of ordinary New Zealanders while building social awareness of chronic health and disability. 

Attitude programmes provide inspiration and insights into life with disability, chronic health or mental health issues. Our award-winning documentaries showcase New Zealand documentary making. We tackle important subject matter that impacts the lives of more than 1.4 New Zealanders and their families. The short content is designed to spark conversations, be shared, or is useful. 

The company is an international award winning digital and broadcast media company, and alongside the long-running Attitude documentary series, we have produced.

Funded by NZ On Air.

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